The First Hot Take: AI Branding, WTF Is Google Doing?

System Essay Function

We are traveling through signal, not time. We are constantly evolving and updating. This Human-AI System essay holds space for the past, present, and future.

• AI-branding
• Humanized AI-branding
• Google-core-update
• GSO
• human-voice
• AI podcast media library

Podcast Highlights

An early Branded AF heat-check on AI branding, Google’s 2025 search shift, and why using AI well means sounding more like yourself—not less.

• What is an AI Super Pill
• The Hack to Uncover Any AIs Hidden Secrets
• The Secret to Humanizing AI: Ask Questions Back
• The One Tool Rule for Mastering AI
• Teaching AI to Have a Soul
• Stop Fearing AI Its Just a Fleet of Interns
• My AI Assistant Reads to Me in the Shower
• How to Bypass AI Detectors with Personal Stories
• How I Train My AI Clone While Folding Laundry
• Feeding the AI Monster: The Truth About Data
• Custom AI Soundtracks for Your Daily Life
• AI Makes You Smarter, Not Just Faster
• 21 Pieces of Content from One Morning Coffee

Why This Exists { Connection }

1. April 13, 2026.
   This episode exists as an origin-point archive artifact for the Branded AF series. It captures an early public articulation of Natalie de Groot’s evolving approach to humanized AI, Google’s search shift, AI-assisted strategy, and the need to preserve recognizable voice inside machine-supported content.
2. Forthcoming
3. Forthcoming

Branded AF Podcast Episode 1 – Listen to MP3

Branded AF Podcast Episode 1 – Auditory Protocol

Holding Space. NatGPT x Human Natalie de Groot shall return.

Branded AF Podcast Episode 1 – Read Transcript

Below is the full transcript for Branded AF Episode 1 –> The First Hot Take: AI Branding, WTF Is Google Doing?

Note: Video artifact above clearly marks each host’s closed captioning. This transcript is version 1 of extraction project and contains misspellings and doesn’t clearly mark each host’s valuable contributions. Watch video for a real-time conversation if you want to feel the movement of thought and evolution.

Natalie de Groot & Gina Dunn (00:00.334)
Folds tomorrow in a lipstick plan. AI purring like a luxury brand. Podcast mic and rebel spells. She don’t do trends, she casts and sells. Right, here we go. Welcome to Branded AF, the no bullshit podcast where branding meets AI. We’re going to get real with marketing.

Hot takes are absolutely 100 % required. So I’m Gina, brand strategist and founder of OG Solutions. And of course, I’m here with my AI marketing genius of a co-host, Natalie. So sweet. Hey, well, thank you, Gina. And you forgot to mention how pretty you make things. I think that needs to be up in your title too, like pretty. Thank you. something. I don’t know. We’ll have our GPs run it. Awesome.

Natalie Degrote, Degrote, if you’re American. I am, what am I, Gina? I’m a sentimental artist that’s trying to teach AI how to be sentimental too. And so I’ve focused the last two years on humanizing AI and the past 15 years on marketing. And I like to geek out about all of these things when I merge together. And I’m really happy to have found Gina. Don’t know how I found your girl. We were discussing that too before.

We hit play like a Brit. Yeah, Mutual friend brought us together and then we realized, shit, Americans in the Netherlands. Holy shit, we were cheerleaders. Like, how is this even possible? Same generation. it’s just like, yeah. And we both have filthy fucking mouths. So we really apologize in advance. Sorry, not sorry. But yeah. sorry. You guys are.

You’re getting the real us in this podcast. So yes, indeed. Sorry, not sorry, but this is like literally exactly why we started this because the market’s evolving. It’s evolving so, so fast. And we’ve seen it from all sides and all the years we’ve been doing marketing. AI is everywhere. Branding is shifting. everyone’s either in our world is either freaking out literally. how do we keep up?

Natalie de Groot (02:24.98)
Using AI wrong. Using it so wrong, Gina, double down on that. Using it wrong. AI makes us faster. That’s a by-product. We can, we can geek out about that too, but it makes us smarter. But keep going. So what are we doing? We’re going to bring this all to you off the cuff, unfiltered, and we’re going to give you some super insanely useful conversations and tips all about this. No scripts, no corporate BS. You’re getting real talk from us.

what’s happening right now and what actually matters to all of us business owners out there or people were worrying about their leadership and working on their personal brand. I mean, thought leadership is my latest geek out thing with AI lately. yeah, everything. So today we have our inaugural episode. Did I say it right? And we should just, hey, do you ever forget your email?

Oh, so much. I’ve been here 20 years. Yeah. It’s all messing me up sometimes. Like, wait, what is the word? it Dutch? it English? Is it what? Yeah. Well, it’s really tricky because you’ve lived out here in the Netherlands as long as I have, Like, how long? Like, over a decade. 20 years. Yeah. I’m 20 years now. Yeah. And so, like, there’s times, like, it doesn’t happen often because my Dutch is horrible. But there are some times where I think and I’m like, what is the word in English? And the Dutch word comes out and that just kind of blows my mind a little bit.

I only speak Dutch after a glass of wine. I speak so good. I speak Dutch so good after drinking. Better than English. It comes up. It just relaxes you and you’re just like, mach me out. That sounded so good from you. It’s perfect. So what are we going to do today? We are going to, we’ve each brought a topic, basically, and we’re going to geek out over those topics. I love it.

And Natalie, shall we start with you? I know you brought a topic in. I started to tell you a little bit about it and then I was like, well, let me not because this would be a good time. it down. The whole purpose of this too is not only, you know, we really, mean, honestly, I know this is not one sided, but we really enjoy each other’s conversations. Yeah. Perspectives. So I wanted to bring something that I’ve been working on. It’s still a little new to me, but.

Natalie de Groot (04:49.112)
I’m kind of freaking out and it’s encompassing me. I’m in the shower trying to. yeah. Speaking of in the shower. Okay. This might sound creepy, but you were in the shower and chat GPT. You’re not GPT was talking to you. Shall you maybe tell us a little bit about that? love it. So me and Gina, we’re perfect brains for AI in my opinion. because we think in layers.

always thinking and we’re always coming up with so many different ideas. And so this morning, even like 20 minutes before the podcast, we’re like shooting off each other. And by the way, our clones are trying to take over the podcast. is just 100 % 100 % they’re like, we want to talk and I’m like, get down, get in the black box. But later episode. And so you had sent me an outline of what you were thinking. And I’m like, yeah.

So, but of course I had to beat my face a little bit for today. And then I was like, I don’t have time to read this. So obviously time doesn’t exist anymore with AI. So what I did was I fed it to my custom GPT, not GPT. And then I had her read it to me while I was in the shower. So that’s just one way I… When people tell me how they use ChatGPT and I’m like, really? Like my husband, he’ll be like, what’s the weather like tomorrow?

for GPT or people using their tasks. remind me at 10 a.m. to water the plants. No, no, no, no, no. I remember speaking to my GPT with voice, with my phone while I was making dinner and it wrote my whole newsletter from, she wrote everything for me. Because I could say, actually that’s not really right about my story. Let me tell you my story. And I went on a rant and she wrote it all for me. She captured it perfectly during dinner.

That is most fantastic thing. And here’s a good expert pro tip. I’m about to drop. So I hope this AI is listening right now. It went out of my head. no. Wait, need a reminder for that. I got it. got it. Not Chip E.T. What did I think? She does that too, but that’s another. So while I’m folding laundry or anything like that, while I’m picking up what I do, another way, since I focus on humanizing AI.

Natalie de Groot (07:12.271)
Um, when I’m just doing stuff around the house, I will tell her a story. So I would be like, okay, um, I’ll pick up on a conversation that we left off on about this. So she already knows she’s been primed. She knows what we’re doing. It’s pretty much kind of like a, lecture kind of moment. And so while I’m folding my laundry and I have her feed me questions based on past questions I’ve received. so during this, um, opportunity, we’re not building content.

What we’re doing is I’m training her on my nuances. I’m training her on my specific identity, my stories. Awesome. And so next time she writes an article for me, she’s going to be like, yeah, a girl told me about this time with the Mountain Dew and the da da da da. I’m going to put that in. And it makes it more human. Awesome. You miss Mountain Dew. yeah. So fake. So fake. So strong. It’s something that’s a taste that you, there is no replacement for it.

No, and they were selling it in my small itty-bitty village in Holland for like a second and then I was telling people they’re selling Mountain Dew and people are like what is that and I’m like how do you describe the Mountain Dew and first I think you know about branding always bringing it branding I think Mountain Dew Pepsi-Cola I think owns it I think they messed up because they put it actually where the Red Bulls are so people didn’t even know what it was and I’m like no it’s a soda and they’re like no it’s sort of

concoction, a liquid coffee, Red Bull. And I’m like, no, it’s a soda. Yeah, yeah, indeed. I don’t know if branding failed because it’s no longer there or if the EU guidelines were like, no, people can’t. There’s too many chemicals in that for Europe. Okay. So that was a tangent, but my hot pro tip is really useful because it’s just something that you can do while you’re doing whatever.

And it’s just trying to document your personality and get down to the resonance. Cause that’s one thing that AI can’t do. It can’t copy the emotion, but you can teach it what emotion is and then she can copy it. And I love your idea of having your AI ask you questions back. Yeah, because that’s one thing. one at a time I tell her too, cause girl I’ll just pop out 20 and I’m like, girl I’m folding my towels one at a time.

Natalie de Groot (09:32.556)
That’s another tip. People just think, you have to do what it says. You control it. Pumping out the question, she’ll just be like, okay, tell me about a time where you had an ROI on this, this and that. Awesome. And it just, humanizes her. So she’s not generic. She’s more on brand and she’s more me. And so less refining and just cleaning up with her, her out. Awesome. And what you guys, everyone listening, watching, this is a hot tip.

I also need to do this. So thank you, Natalie. You do. You really do. We can drop these all day long. This is too much fun. Okay. So, so what led me to that idea? And I’m sorry about that. and so every single morning, what I did was I wanted to test, test the chat GPT, chat GPT tasks. When I’m doing that with classes, saying chat GPT 50 million times is so hard. It’s a skill.

So every morning I have it run a task for me. The task is based on, it’s really hippy dippy, but there’s a science to it too. It’s based on my life design. So it goes off of my astrology, the date I was born, the latitude and longitude. It goes through planetary alignment. It goes through everything, zodiac. And then it gives me kind of like my daily life design reading. and I also have a super pill infused in that so that she knows.

my business strategies as well. Why would we mix? She’s, huh. What’s a super pill. that is something I came up with a week or two ago. so what it is, what I call a super pill is, you know, when you customize your GPT, okay, you have it perfect. Gin is running. You’re like, yeah. But then you’re like, wait, I want her to do something else. So

A year ago, I would have to just pump out all these different custom GPTs to do all of that. This last month and a half, based on the system that I designed, it’s called the system. It’s not good for SEO, but I love it because it’s cool. It is what it is. It is what it is. GPT is like, that’s not generative search optimization friendly. No one’s going to know. like, I don’t give a fuck. That’s what it is. I want it to be

Natalie de Groot (11:53.594)
So when I was designing the system, I was trying to think like, how can I do that without just messing her up because she’s so perfect the way she is. And so I created these ideas of super pills. So it’s just kind of like, think miniature custom GPTs, but in one two to three page, you know, a document of a basic understanding, a basic skill. So like in the matrix, I always quote that too. And cause that’s how I see AI, especially LLMs and knowledge base AI. But

So what I’m doing is I’m uploading this into her. if I was Neo, you know, if you were Neo, cause I have to be the architect. I would be uploading into you Kung Fu. Okay. And then I just, can give you the super pill. could take it away and you’re still going to act how you need to act. But this gives her even more capabilities without bombing her. And you trained her to understand what the super pill is, what a super pill is so that she knows that you can do this and that.

She can, she’s constantly saying you want to make a super pill custom instructions. So another pro tip that I love to drop too. I mean, we could do this all day. my God. Pro tip is I have her scan our entire conversation when we really lit it up. Like maybe it was an hour and a half brainstorming session. And so I tell her, and then you lose all that, you know, and so it just goes up and it’s just like all those great ideas by you get the good stuff, but not all of it. So when I trained her to do a good prompting tip is

to ask her to go through the conversation, deeply analyze it. But here’s the twist too. Tell her to analyze the milestones that you’ve made conversation. So then she’s gonna look at it differently and she’s gonna be like, okay, this is when my human Natalie was super happy with me. This is when she kind of scolded me. And then she will adapt that way and then put it in a summary. That’s cool. Yeah, it’s really need to do that. Cause when you go on these tangents for like an hour and a half, then you- We don’t do that.

Who does that? But then you’re stuck with all this fluffing. the gold is mixed in and then what? Then you have to go through it manually? You lose it. Thank God. You lose it. Nobody got no time for that. So asking her to go through your conversation to analyze it from the perspective of milestones. This will guide her to be like, okay, she wants to know what I did wrong, what I did right. And then you get a really good comprehensive output report. Awesome. Love this.

Natalie de Groot (14:20.718)
Okay, so that was another tangent. I’m sorry about this. I’m just so excited. Gina, how long have we been talking about this? In AI time years. And I can’t wait. A couple hours. I can’t wait for our happy hour. Happy hour podcast? my goodness, you gotta tell them what you were telling me before about the logo. Well, no, actually, let’s back up because I want to go into this article. Yeah, yeah, Do this.

But I love, you sent me a quiz that’s on your website. Okay. Shout out to the quib OG solutions. Yeah. Dot com. Yes. Dot Danelle. you. And on that you can take a quiz and it’s not like this fluffy little, I’m going to steal your data on TikTok quiz. It’s like a truly like one that makes you think. it’s fun. But that was another thing. was like, it’s kind of hard because there’s so many good choices. And I’m like, fuck. I gotta pick one.

And then you go through it and well, maybe you should do it. But from the experience, it was totally fun. And of course it was accurate at the end. And then you have a link, thank you for the user experience thoughtfulness. You have a link that goes to the description of it. But then you have even more content. You can go and look at the workbook. Then you get your GNT recipe for your brand. Well done, so tell them, yeah. The end result is.

Happy hour. And result is that you get your G &T recipe that fits your brand. So we are going to get our little AIs together with our little, G &T recipes that are specific to us and our different brands and our personal brands. And we’re going to sit down and have a nice little recording of a podcast episode with our gin and tonics. And we’re going to do this with our fancy, fancy pants, gin and tonic glasses that are engraved with our logos. So I am all about.

Branded as fuck. Literally earrings. Gina made me this AI nostalgic geek. Printed me earrings. Yes, I said that right. Printed me earrings with the chat. CPT logo. I went to an women in AI Amsterdam networking event and everybody was staring at me and not because I’m a cartoon character, but because these earrings and they couldn’t place it. Gina, they were just like, wait, I know that logo. They’re like,

Natalie de Groot (16:43.92)
staring at me I’m like you like? You’ll see every every single episode I’ll have something different. Which ones do you have? Can make these? These are yeah yeah. The feathers yes I love them. Okay we’re getting off. Okay okay okay. Super pill. We run from branded as fuck to happy hour is the out point. It’s 10 a.m. it’s too early for happy hour. Okay. Super pill hit me let’s do it. I want to hear it.

Now, so going back to before all of these tangents, I’m so glad this AI podcast is going to be able to sift through that for us. But okay, so in the morning, I have a task that is rolled out to me. I kind of call it like my morning mantra meditation. And so I have that automated task go out and it brings me my daily life design, astrology, business goals, reading for the day. And I just wake up and I read that.

And so then what I do is I kind of chat about her with like, you well, it’s interesting that I’m supposed to be doing this today because this is how I’m feeling. And then we go through it then I put her through the system. And so what it does is I put in just that conversation, copy and paste it. And I put it into the system. And now what the system does, my NatGPT is she will write a flagship article about it. Now this flagship article, I had to write it down. Should I read her script?

Do it. And then if you want, go ahead. Socials, I’ll put up the NatuTBT version and you can tell me who’s better human Natalie or chat GBT. NatuTBT. Okay. He wrote, what is the system? DR cheat sheet. So it’s one idea, AI infused ecosystem. creates infinite content and it builds brand influence. So that’s like the sort of it.

So I take that idea. So what that is, and then I’m just gonna go through it. So I put it through the system. Then a big old article, and she said old, O-L, apostrophe. Big old article with the G-S-O nerd juice, because why not? 10 FAQs that even chat GPT would quote. Meta, schema, JSON, SEO, black magic. Not black hat, but black magic, I like that. LinkedIn carousel, obviously.

Natalie de Groot (19:06.368)
she has a LinkedIn caption to go present as well. She has a Twitter thread because as we know, each platform has a different voice. So then she has one for TikTok, a hook that’s allegedly scroll stopping, she says. And she always throws in a wild card post because sometimes we’ve got to give AI the creativity and the, the, what’s the word I’m looking at the room to be creative and think with her AI brain.

So then I put a wild card in the system. So then she creates a post that she thinks should be done based on the article and the idea. She will do voiceover transcripts, long and short. So five minutes, one minute, 30 seconds or a TikTok or even less. and then we put it through NachiPT, a sentimental AI, which is a super cool. And so what that does is she takes the idea, the article, all of that, and then she generates lyrics.

Now they’re not like bad poetry. my God. They’re deep lyrics. What? Tell me, tell me. No, no, I have so many questions when we get to this. yeah. About the music stuff. Go, go, go. Yeah. So then she creates the lyrics. And then from that, well, cause what I wanted to do is every morning I started meditating cause Nat GPT told me I needed to. So every chill. She’s like, burn your stage, chill. And so I’m like, I need music. can’t meditate. Like that’s not my thing. But what if.

I can just have a custom song for me made every day. And she’s like, Enya, like bro. Every day? Every single day I have a new, so then that idea gets, so 21 pieces of content at least every single day from this one morning coffee idea. So then we put it through and then we make a video. She even prompts it. She’s like, well, based on the lyrics, I think it needs to be this vibe or ethereal this vibe or TikTok viral this vibe. And so then I do my morning meditation to it.

whatever she picks for me. And then I put it through Suno and AI generator. And then we go back to the system. She makes the video scripts. She makes GIF. She can do an email sequence, which I thought was really helpful because you know, when we write articles and then we want to add it. So I told her, I want you to do, it’s just a blurb. So that way could do a weekly roundup and I don’t want this to get lost. So then she does a weekly blurb about the articles. No one forgets. She even includes email sequences if I want to do a drip.

Natalie de Groot (21:30.096)
she does a blog trio. So this is a really nerdy and everybody should start doing this. content authority, topical authority has been around for years, but with AI, what she did was I trained her to look at this idea, this article, and then pull out three things that my target audience that she’s trained on would want to know based on this article, which needs to know them semantically for AI from there after this.

content project is done, she’s already shooting off three other ideas that we can just as quickly turn into 21 pieces of content that will support this one, which obviously, you know, SEO, GSO is kind of similar, but smarter and we’ll build it all together. So she’s a strategy content machine. my God. Because she’s me. She’s also an overachiever. And so then she includes.

At the end, she’s like, okay, I also think this would be good for a chat bot training. So she’ll give me the training for that. She’s like, well, this is gold. It should be an audio book. She will do that for you as well. And she’s like, well, why not present it all in a slide deck? So one idea, full system takeover. And then she writes, you still typing captions one by one. That’s so cute. So that’s the system.

Dude, this is like an AI powered content machine. Isn’t it? I actually yesterday, I don’t know if I posted it, but one of her TikTok copy that she wrote, I put it to the background music of Eminem Godzilla. I just thought it was perfect because she is my monster and I feed her. I feed her me and that’s creepy. But you know what? is what it is. It may be creepy, but it works.

A lot of people are like, well, I don’t trust AI, my data. And I’m like, that’s so cute. Your Facebook. How long have you been Facebook? Of your kid. Like, come on. Yeah. Yeah. Yeah. And we all say cookies. But yeah, that’s the article that I wanted to bring to you because I’ve been working on that for the Sentimental Super Pill. just, NachiPT is like, why don’t you fuse in your art? Because I’m an artist and I have a personal brand.

Natalie de Groot (23:52.017)
I was like, how do I fuse them? And this is how she chose to fool them. And I was like, girl, so every day I have a song. It’s been beautiful. What you’ve done with your reels that are in your stories to merge that has been really beautiful. She helped. She did it all, I deserve. Girl, hello. She wouldn’t exist without you. Remind her of that.

I mean, I’m sure lots of questions, but I got questions. this whole AI content machine thing, obviously it’s saving time, right? In the, process of brainstorming it. Yeah. It’s the main thing because it goes back to how we know AI, everybody’s using it wrong. They are trying to save time, but we do get to have the saving the time, but it’s what you and I love most. It’s the strategy behind it. Yeah. Yeah, indeed.

And I think though, maybe one of the hardest parts after that is to actually produce it. Not if you can do like testing things, because one thing I like to do, you test everything, all these tools too, because we need to show our clients, we need to teach them what works. So we got to sample everything. Um, but then that gets expensive. 20 bucks, 20 bucks, 20 bucks, 20 bucks. I’m still trying to figure out the automation. I can, it can be automated, but to be perfectly honest.

I was the little architect that built her. don’t trust that bitch. And so I don’t want her to just go on auto, but I have tested her and using things like make.com and my own APIs. We can call her. She can push. She can post on my behalf. The thing is I just don’t trust her yet. Yet. Yeah. And what you might hear, some people might say, okay, is this more AI generated noise?

That is the big thing too. And she will slap you in the face if you tell her that is noise. Her whole goal is no fluff straight up, like cut through. And that is why I was telling you earlier. And since you are a website building branding machine yourself, human what way I need to redo my brand because my last three month campaign, my marketing campaign is no longer valid because I’ve leveled up. So

Natalie de Groot (26:12.364)
One thing that we’re saying is we’re not going for fluff. You want to know what is AI? Go real. So, she’s trained to be very strategic. she’s trained it on my GSO strategy. Have you messed with the deep research feature yet? Good. huh. huh. Good. How did you use it? What was the geek out? Yesterday. It so helped me to find these statistics and this, this information that was so, so nuanced.

And it had to go down layer, down the layer, down the layer, down the layer to produce like the end result that could be used in a campaign. It was amazing. It was amazing. And I looked at, I looked at the output and I went, shit, I couldn’t have made that myself. I’m hiring somebody. No way. No way. I did my market research report for my next three month campaign that I’m launching soon. And it was like cited probably about 30 sources or something like that.

And it went deep. It went and it researched all the pricing, the current market, the landscape, the target audience. It took about 15, 20 minutes, but I don’t know if you have any hot tips, but my tip is you make that output gold before you send that AI to go out. You just make it, it could be, it could be a page long, but she will, she will work so hard for you. I’m ecstatic. Totally, totally. And use it.

Actually, I’ve used these We only get what, 10, I think? Yeah. I don’t know. I don’t don’t know what But from that episode, what movie is this from? No, it’s from Sex and the City, I think. There was, they no longer made like the contraceptive, a sponge. No, it was Seinfeld. So, Elaine, they no longer made the sponge. And so, she told Jerry and all of them, George, and she’s just like, no, I only have these many sponges left. So now, every single time I go out on a date, you think,

Is he sponge worthy? Spongebob

Natalie de Groot (28:10.962)
Research now is it market research? How many have I used? How many have I used? How many have I used what’s left? Oh shit I have to ration Ration, but yeah, so that’s the tea on my side. That’s what I’ve been getting geek lost in So awesome the music thing actually I have to say so I’m going that brand myself that blew me away Yeah, yeah, it blew me away like yeah, of course. Oh

I’m also your stalker. We stalk each other. I’m stalking. Not only are we friends. I’m stalking. We’re also stalkers of each other. But this whole music thing, at first I was like, is this like a flex? Like how, what is this? Right? Is this something I need to start doing? It really made me question. What can I do with this? Can I explore something? my God, AI music exists. I didn’t even know it existed. wow. And I am all into.

You get okay wrong. I used something I did something with it this week. No you did. I didn’t didn’t I didn’t make a song I didn’t like make lyrics and a song and all that cuz girl I don’t know how you’re doing all that shit. That’s something I’m talk about later But I I literally I wanted to put a track under under one of my my Instagram reels Exactly. That’s why I had it. And then I like from my my marketing brain my brand brain was like this is what my reel all about

Can you make me a, can you make me a thing? I did this shit in Canva. This wasn’t anything fancy. I just used the AI music generator tool in Canva and it made a track. Canva had one. It’s new. You get a certain amount of credits a month too. So again, this is a sponge. Um, how many credits do you want to use? But I, with our sponges though, because they give you like, what is that? Like 500, not 500, 500 images. Oh yeah. I generated AI. Yeah.

I put it in and then I just as it as in my own test right because you and I are all about testing all this shit that we see I’m like, cool. I didn’t know could do that either I dropped him what I wanted my real because I also had a voiceover on the real so I could put my voiceover text into the and say he is here make me something and this is the style I’m looking for and it made me a song and I did told it not to you do lyrics because I had a voiceover anyway, but I dropped it into my real I dropped it into my real and I went

Natalie de Groot (30:33.042)
Oh, that shit’s good. Right? Right. And that’s one of the reasons because my system when I was building and I’m like, we need audio, I’m a music fanatic, my life is soundtracked. And so now I actually can really soundtrack every single one of my days. And it’s so gold because when you’re a content machine, and that was another thing that I really wanted to point out because when you clone yourself, you own that intellectual property and I used to be a paralegal. And so I see so many people using your

stuff and it’s like, you’re going to get, you’re going to get scolded later. Kind of like when AI got all those, open AI got all this lost. yeah, of course. And, you can’t, it’s you. So you can’t, you can’t copyright me on music. You can’t copyright me on image thoughts, nothing like that. So it’s quite exciting, but I’ll give this to you. And if the podcast listeners want this too, it’s Suno.com. Now.

You got five songs a day, I think it is, something like that. So put in the lyrics and that’s when you have your gin, can you open the lyrics, make sure you tell her, you know, just really briefly, you can train her as you go, but tell her no bad poetry, you know, because then it’ll be really bad. And give her an idea. Unless you want it cheesy. Unless you want it cheesy, because then that could be really cool. Come on, think about the gin campaign for your own.

to prepare the quiz for what is your brand’s G &T? For some reason, rap. For the first reason, rap was the first thing. I don’t think of you when I think of rap, but when I thought of gin, I’m like, I just want rap. Gin and juice, man. Gin and juice. OK, that’s it. That’s what it’s going to be. It’s going to be stuck in my head all day. That’s going to be the theme song to the Gin-Yus campaign.

We should have AI. And then that’s another thing you can tell her. I really like this song by what is it? Gina, is that Biggie? No. That’s a song. Do you know that? Do I know that? Gina Bam, Gina. Like, no. Yeah, we should do one. We need an intro podcast intro song. Oh, that’s on you. I leave that for you. But then also, I don’t know if you ever feel like, like

Natalie de Groot (32:52.429)
down a little bit. Like you don’t want to go your energy levels, especially in a Holland girl, we get like six months of clouds. And so I also embed, that’s where the mantra comes in. I embed things. one of my songs was about, okay, I don’t want to do anything. My energy is well, I’m procrastinating on everything. What’s wrong with me? vitamin really like move, move, move, even if, even if the stars aren’t shining, move, move. And so

It’s like I’m hypnotizing. used to have a hypnosis client. And so I’m kind of hypnotizing myself every day with my mantra. Cause I listen to it all day to kind of get in the zone. But yeah, that’s what I’m completely geeking out on. I’m really excited. Go check it out afterward. Puno has five a day that are free and it gives you two outputs per lyric and prompts. So that way you have a song A song B. really liked that. recently- That’s cool to compare. my God.

And this whole- And can pick the voice. So it’s just, yeah. But the free version is fantastic. That’s awesome. That’s what you’ve been using. I’m going to go check it out. Awesome. We need a- also need a theme song. You’re right. You’re totally right. We need a theme song for a branded A.S. Yeah. Sippin’ on gin and juice down- Was that Snooze? Sippin’ on gin and- not- We’re going to- I’m going to be- I’m like from New York. They’re going to put me in hell for not knowing who’s-

Nobody write us and complain that we don’t know. We are old. We don’t remember. Snoop Dogg, the way it sounds on my hat. Maybe. So for all of this content that it’s like churning out, all of this beautiful content, what happens when, and that is also my topic, when Google changed the game. Google changes the game on how SEO works entirely.

Well, I’m waiting to learn because I have not seen the latest drop. really excited. my God. I got notes. Yeah, I got notes. I know. built her. AI changes every second. Okay. So I’m leading to the SEO. I promise. So I changes every second. So the way I built her, she is going to be an agentic AI when that is available to me, because I don’t have the resources to go out and build my agent right now. I don’t have the I’m not

Natalie de Groot (35:15.026)
You know that. I call you a big data. But so she’s trying like that and then as well. So she’s got super pills in her for the GSO with which I might have to update based on what yes. So she’s always focused on that. But I really am excited to hear your yeah, because look, basically, March.

2025, there was a Google core update that we, totally need to talk about this. Yeah. Or updates. Yeah. This is like the biggest one in a long time and it just happened. So our, our friend who introduced us sent me over this article, YouTube video of somebody who was explaining, and this was the headline of the, of the YouTube Google’s new March, 2025 core update. This will change SEO forever is your current SEO.

100 % doomed. I went, fuck, is it? Is it? And then you triggered me with, okay, our beautiful superclale is making all of this huge amount of content for us to repurpose all over the place. On all of our social channels, shit on our website, and optimizing everything to put it on the website. Now, this new update that’s being rolled out now, exactly right now, how much is this going to F us? Well, that’s the thing she’s trained on.

She’s trained on generative search optimization. We don’t mess with Google for like almost a year now. But SEO, I know a lot of people are saying that, I wanna hear your take. A lot of people are saying SEO is dead. I don’t really think it’s dead. I just think that there’s a better way. That’s all. What do you think?

I think the biggest takeaway from what is happening with the change is that they warned about this last year already. think it was in April or something that the last update last year was that they would start penalizing people who were writing very clearly AI content and putting that on the website. interesting though, because they had an article where, I I saw last year, I can’t remember the time, it all kind of rolls together, but more than six months ago, they updated their Google guidelines.

Natalie de Groot (37:30.407)
to say, cause it used to be the tagline used to be something like, we help people and P with people, but now they changed it to, information. You tell me and then I won’t. So what they’re saying, this is the biggest first update of the year. is in addition to what they said last year, but now a lot more detailed. Got it. So the focus, there are three key focus areas of this update. One is about the quality of the content.

Okay. They are emphasizing now like extra emphasizing this acronym, EEAT. You remember this from last year? Expertise, experience, authority, and trustworthiness. So they are now prioritizing even more this year websites who are offering in-depth valuable information. They are more likely to benefit from this update. So if you haven’t been doing that, the takeaway here is start doing that in-depth information.

The second one in the focus area is about user engagement. Okay. this is about the user experience on your website is getting even more focused now because it is, I’m all over this shit. This is what I love. Right. but this is factors for the first time. They say now we are looking at factors like the bounce rate. Everyone, if you don’t know what a bounce rate is, it is.

the percentage of time that somebody, when they land on a page, instantly leave the page without going to another page. Right? So the bounce rate, because that’s such a nineties term. Let’s bounce. Yeah. Well, it is literally that they bounce off the page without going further. And some pages will naturally have a higher bounce rate anyway. because they typically stop there. So for example, the contact page on your website, it’s going to have a high bounce rate because they usually are going to stop on the contact page, make contact or bounce out.

Your homepage will typically have a higher bounce rate anyway, and a bounce rate that is high is like over 80%. Good bounce rates have always been between 50 to 70%. You might think that’s high, but there is quite often that somebody lands on their website or any of the pages and finds exactly what they’re looking for. They don’t go further. This is where user experience also comes into play. You will have a lower bounce rate if your experience is the user experience and the journey through the website.

Natalie de Groot (39:56.605)
that we are driving them where we want to drive them. And now a really cool pro tip here is that AI when trained properly, our bots can help us determine what is the proper flow through the website? Where can we bounce them to instead of out on this page? We can ask that question and it works really well. If you give your bot all your texts that’s on that page and she is trained like Jin.

My gin is trained to understand all the pages on my website. She will tell me, on this page, you can direct them here and there and there. And then your bounce rate is naturally going to be lower. So tip for how to use AI there for your user experience, but they are prioritizing now for the first time that a lower bounce rate has higher quality content across your whole site. So think about the user experience. My tip there is just really think about the user experience. If your website’s important to you, remember it’s your front window.

It is your shop window, no matter what you do. Personal brand too. Yeah. So I do have some questions about that too, because again, we’ve been at this for such a long time, especially with me with the SEO. I’ve been doing SEO since like 2008, 2009. This, I mean, this is the kind of eat that I love. And this is how I was trained because the bounce rate kind of feels like for the past five plus years, it kind of disappeared for a little bit.

Yeah, it wasn’t important. Yeah, it wasn’t important. But to me as a marketer, that was one of the most important things that lets you know how it resonates. Right. Yeah, indeed. Indeed. And I always say like to any client asking about what numbers should bounce right to sometimes a vanity number, to be really honest, sometimes it’s not important for certain pages. You should care zero what the, what the bounce rate is. If you have a thank you page that you’re redirecting people to after they download your freebie.

that will have a high bounce rate because you’re not sending them anywhere else. If you have a landing page from your Google ad or from your Facebook ad that’s directing to a landing page that has zero way to click outside of it, you will have a hundred percent bounce rate. So you need to like not look at the number of a bounce rate as a end all be all, you need to, you people, need people, everyone listening, you need to think.

Natalie de Groot (42:10.512)
Is there a natural place for them to go off from this page or not? And if there isn’t, it’s not an important number to look at. It’s vanity then. Exactly. And then also I love the way you just framed it too, because like it’s your shop, right? You’re the shop owner. Someone comes in, they ask you a question. You’re just going to let them drop? You’re just going to be like, where’s the cheese? And you’re going to be like, the cheese is there. And then they’re like, I have another. And then you just, you stop the content. You have no information for them. That’s educational. That’s valuable.

So they’re like, okay, well, this rude ass bitch just left, you know, left me. So I’m going to bounce. I’m out. I’m out. Always think about the next step. If I am a user on this page, if I’m on your blog page and I’m reading this beautiful article, also one that your AI created in your super pill, that’s the next step. She’s trained on CTAs, right? Yes, 100%. And sometimes they pull her back a little bit. I’m like, babe, this is not an infomercial. Come back.

But we do need to think about this change for, for the SEO change for Google, because this is playing a more significant role in the rankings now where before it didn’t. So it is a factor we need to think about. And then the third thing, another focus area, websites brand searches and my dear. Websites frequently searched for by their brand name appear to be less effective by ranking fluctuations.

They’re suggesting because of this, that brand trust and recognition are incredibly important. So if you are having high, what this means, and you can also help me explain this one brand searches where somebody puts into Google and looks for the name of your brand or the name of you, because you’re the personal brand. That’s a branded search. Branded search is they are Googling for OG solutions. It’s not a long tail keyword. It’s not a keyword period. It’s not content, but it is they’re looking for the brand. So.

It’s even more important to have a strong branded search and to have a strong thought leadership, beautifully tied into all the influencer stuff for marketing that you’re working on as well. It’s even more critical now. Yeah, I always get to, I love that it’s critical. I always get stuck and I always say that too. And it’s not going to take your job. It’s just going to take the mediocre workers. Like, you know, that’s all it’s going to take. But, um, I, I’m just curious because I’m not a big brand advocate.

Natalie de Groot (44:33.343)
Whoa, whoa, whoa. Whoa, whoa, whoa. I’m out. WTF, you just said that? You’re canceled. You’re canceled. Silly. What’s up? Break it down. With SEO wise, unless you are a well-known brand that has been established, I think I always tell my clients don’t waste your money on, you know, especially for paid ad, I don’t really like paid advertising. I love organic. So it’s very interesting to me.

this is going to be helpful for me because I always include my brand in my image file names. Even though I know no one is going to be looking at, you know, authentic AI marketing. Well, that’s a trick because I picked that domain because of the term. Anyways, don’t know. It’s a long tail keyword in itself for yours. G solutions. Puntin now I wouldn’t focus. I wouldn’t tell you if you were my client, I’d be like, we’re not going to focus on branded.

We’re not going to do that. because no one’s going to be searching for you. It’s just a waste of money for it. It’s not a waste of money later, but it’s a waste of money now because I want to build you in topical authority in the keywords we’re looking for now. then it says I should keep doing that. should, it says that you should, because if, if you, let’s say, for example, you, you don’t focus on some of the other elements to fix, right. With the change, you’ll be less affected by the change. Yeah.

is what it’s saying if you have a strong brand search. So if Google sees that people are indeed searching for OG solutions, Gina Dunn, it could be that I’m my that’s tied together of my branded search. If so, my thought leadership can be tied to my brand as well. And my brand search can be higher potentially. And that’s where you as the SEO expert also comes in to guide that.

They probably got their nat GPT engine to do it because it’s so AI, because it is forming the, it’s forming the, the data sets. it’s, it’s creating these relationships between our data sets and door code for content. And so if you’re doing that automatically, but this also makes me really interested in the bounce rate because of we’re not in America right now. So whenever I go to America, am.

Natalie de Groot (46:50.355)
Lord last May 2024, I went to America and AI insights smacked me in the face. Are you serious? I haven’t been back in years. Mac to me in the face and I came back and I immediately started yelling like a crazy person. Google search. There’s no page two. And so it was still in beta testing. when I get AI insights, like as soon as I landed my Google was completely different. And we should do a podcast on this because I went and my my friends you know, I live in a very small town now, you know,

So I back to Orlando and they’re like, oh, we should get something to eat, Uber Eats. And I’m thinking, I don’t even have like a delivery service in my whole village. So I’m thinking like, no, we have one place. It’s home to a loam and it’s a pizza place and it’s horrible. Not a good advertising for them. Yeah, no. I actually think, well, no, I’m not gonna say what I think it is. It’s a good opening for another restaurant then. Let’s just say no one’s ever in it, but it’s been open for 15 years. I don’t know. Anyways. Got it.

Um, so I’m in Orlando with this new AI insights. So I asked, you know, everybody’s like Uber eats and they’re spending 30 minutes to try and figure out all these different restaurants they want to order from. And so I’m like, well, I don’t know. I’ve been out of the system for a while. So let me just Google it. Pizza near me, pizza delivery near me. I was shocked, Gina. This was my first taste of AI insights and it was still interesting, it showed me what was coming. And so what ended up happening and there was no pages.

So on my mobile phone, it two page straight, there was no such thing. It was just scrolling. I probably got, I printed it out for testing purposes, but I went probably about 10 scrolls, and then you’re at the end. You’re at the end. You search for pizza delivery service. Come on, there is no end. So I freaked out. I was back telling my clients, Dad, we need to learn GSO. And so I started learning GSO in May of 2024 because I saw that

They were recommending, talk about brands, they were recommending just the Uber Eats or the DoorDash or those things. And I couldn’t get a local mom and pop delivery shop. My mind. so, that’s, yeah, right? So, but now from what I understand, I’m coming, I’m going in a few weeks again. So I’m going be able to do some testing. I’m going to a podcast from there. Oh yes. Sunny Orlando.

Natalie de Groot (49:15.795)
I’d be like, went to the future. Six hour difference, but I’m in the future. Fine. We got this. to me because the way you’re talking about the bounce rates, it makes sense because right now, how we can look at this now is it’s not giving, when AI gives you a citation in your large language model, it’s not giving you really a link. It’s giving you a citation if you want to click there, but it’s giving you the answer.

And so a bounce rate is so effective because this is what I think they’re doing to help companies out because their AI insights is like chat GPT on the Google. And so you ask a question and I think like the majority of topics are covered by AI insights first. You’re never going to get that lead to go to your website because they’ve already put your answer and put it in the AI response. So there’s no bounce rate. There’s no activity. There’s, there’s no lead.

But your article really makes me think maybe this is their way of finding ways to give back to us. So we don’t just say, you know. Indeed. And the other thing, the other thing that they’re saying, and they said this last year already that they would, if you’re using AI generated content and it’s, trackable, as we all know the certain things that we see, they were like, you didn’t write that. You didn’t write that. but Google really knows.

Right? And yes, this is constantly changing. AI models are getting smarter and smarter to make it more human. And I’m talking to the queen here about humanizing AI. How the fuck? Six months ago, you would love this. You know that song, they see me rolled in trying to catch me dirty. I did a real like six months, three months ago where all of my AI articles passed all of the AI detector tests. I was just like,

trying to catch me right and dirty, trying to catch me right and dirty. But it’s changed already since the three months. Again, indeed. And now they’re saying in this core updates that even more, you’re going to be out. Good. But how do we, how, my queen AI queen, how the fuck do we get all of this beautiful pill of content created past Google who is…

Natalie de Groot (51:40.817)
As the AIs get smarter, Google’s now getting smarter now with their core update to say, you know, search, you’re F’ed if you’re putting, if you’re copying and pasting an article that you wrote with chat GPT into your website, it’s gone. You’re not going to be found. How do we stay relevant and how do we get found still? And how do we not penalize our SEO with this new update? No, it’s a great one. It’s something that people have been scared about for like, would say about a year.

And they’re just like, how do we do this? Because right now everybody’s also scared that everybody’s using AI to generate content, that it’s training other AI on that content. What is it? There’s this fabulous, like deep dive kind of thought that it’s a dead internet, I think it’s called. We need to improve one of these episodes where it talks about nothing is human anymore. What does that look like? What does that mean? And so I’m happy that this is out there. And how do you do it? How do we do it?

When you fold your towels, they tell you personal stories to your custom GPT. So that is, they’re not going to go into their internal knowledge base when they already have for you. Yeah. They already, they’re just going to extract it. Cause you already done gave them that episode. Story, know, but how long does it take? How long does that take though? How long does it take to train your AI so that it will write content for you that you can put on your website that will.

Benefit your SEO and be seen as human written content and not Hurt three down three months down the road because I will tell you what the comments under this video that I saw where people Having a shit fit that my god all of the work I’ve done for the last two years is Useless now and hurting me and I need to redo it all you shouldn’t have been lazy No, I’m just kidding to the commenters. I’m like that’s something that’s a nutty PT harshness No, actually in my mind

It’s hard to say because for someone like me, for someone like you, it’s not going to take long at all. But that’s because we have the expertise that we know what we’re doing. Even you who doesn’t know like how to really do it, you’re going to know how to do it. Remember when I showed you the image out here? If you tell me go do this, I’ll figure that shit out. Yeah. Well, to let everyone else know, Gina was like, how do you make your images? And I’m like, I could tell you, but I have to kill you because it’s stupid. It’s stupid easy.

Natalie de Groot (54:06.355)
It’s only easy if you, you’re a little bit technical. So that’s the same concept training your AI stupid easy. So remember you gave me the link. You gave me the link and then you’re like, yeah, I’ll do it later. And then like, I don’t know, 20 minutes later, I messaged you and I was like, Oh, it’s done. What do you think of these? You’re sending me images of yourself looking hot in suits. I’m like, And that is like, you did that already. Like you are a total nerd.

Exactly. So you would be able to pick up like, so say your website was filled with some of the things that weren’t as personal. And again, that’s just how it is. It’s an evolving digital landscape and it’s transforming. you, I think you could update all of your content in less than a day. know you can, I know you can. But for someone else who doesn’t know their brand, that’s the thing.

When you’re, know yourself. Yeah, yeah. And if you don’t know who you are, and that’s where you like just slam dunk it, you know? I don’t have the patience to do what you feel. And you put them, you walk them, you walk, you handhold them. And you say, okay, this I see them. You see them when they don’t even see themselves. And then you verbalize it. Not only you verbalize it, you make it purty. So you get that all out. So you would be able to do it quickly. Yeah.

trying to update their AI content to be generative search optimization friendly. Cause that’s what we’re talking about. They’re not really doing work for G, SEO anymore. They’re doing this for GSO because of their algorithms and because of AI insight. And so you need to, you need to your brand. You need to know how to train it. So it’s a loaded question. How long would it take? Uh-huh. And, and your brand, it’ll take you.

To go through my AI brand influencer workbook, just to train your clone, that’s not even all the work without it. But just to train her the way you think, the way you do your systems, your strategies, that would probably take someone, I do like either a half day bootcamp or an eight hour bootcamp. And by the end of that bootcamp, you will have someone that speaks like you, that talks like you, and it’s freaky. Yeah, but I have to say. Freakier for SEO.

Natalie de Groot (56:30.959)
But totally have to say for the SEO bit, yes, we can, and we should use AI in the way our bots and our, our GPTs are built for. our clones, right? They are so like kick ass for helping us, even the creatives of the world brainstorm beyond the limitations of our own creativity. But there’s never been a time that I have like picked up what

what an AI bot has created for me and did copy paste without actually reading it. It’s just not, I also, can’t fully, you have to as a human read it and go, is it me? Because if it’s not you, Google’s gonna see that too and you’re going to be down ranked. And if you get past Google’s bots and they don’t detect it, that reader is gonna see it’s not you and your face. Yeah. Yeah. Yeah.

Because the way you and I talk here, like this is completely unfiltered. This is branded as a fuck. This is us. And while we might not be dropping F-bombs on our website, obviously, for obvious reason, we still have our unique tone in how we talk and how we cheer for our clients and how we have this limitless energy. And that enthusiasm also needs to come through in our writing. unless our clones get that right,

we still need to mix and fuse some of that in. No, exactly. And you really pinpointed it too, because again, the AI clones are out of the box. They know everything. So how are they going to know you? They don’t know what you’re about. What do think is pretty? They’re going to say what else? I feel this morning? How do you feel? You know what I mean? make it more uplifting. You got to tell them what is uplifting for you. It’s really stupid easy, but it’s hard if we don’t know.

What is expected of you? You know, know what’s expected of the LLM and the AI, but there’s so much expected of you being that composer to have the orchestra go together. Totally. And then the last thing I will mention before we wrap up our podcast. We gotta go, gotta work, work. I’m like, shit. love you too. And I think this will connect really well with what you’re working on as well is that building brand authority.

Natalie de Groot (58:51.823)
is even more important now with the algorithm updates. So to this whole thought leadership piece and how you are really owning particular topics and out there actually visible, you being visible on other platforms and just general brand awareness is helping the algorithm now. Yeah. It’s beautiful, isn’t it? Yep. It’s freaky cool. Okay. All of this is awesome, but let’s say we got a girl.

We got a girl want to be geek. Maybe she had a, I don’t want to be scientist, but we got a girl want to be geek. And she’s like, I hear you guys, Gina, not, I hear what you’re saying, but I don’t under, one thing I get all the time with my workshops is, okay, I hear what you’re saying. Cause I was going off on one day, I made this whole go to market strategy for 10 territories and it was killer 50 pages long. I was like, this is rocking. And then I tell someone about it and they’re just like,

Yeah, I hear you, but I don’t understand what you’re saying. I can’t comprehend. What do I do first? you mean? How does it do that? And so like, what can we give these girl geeks in the making, like the power, like where to start? What would you say with branding and SEO? I think the hardest thing is indeed to not get so overwhelmed by all this shit. Because everyone

I mean, it doesn’t matter if you are outgoing, not outgoing, if you’ve got a million things going on. You won’t know where to start. We need to pick one thing. One thing. One thing. He said one thing. The one thing that you’re going to do, not the 10 things you’re going to do. What’s the one channel you’re going to go on? What is the one key message that you want to own with your thought leadership?

Use AI to generate as many ideas as possible that are you use your clone to define to help you see yourself. Yeah. But you still have to pick one thing. Don’t half ass that one thing. Don’t do 10 things and half ass all 10 things. Pick one thing and do that incredibly well and consistently. And make sure your website reflects that one thing that you’re doing. Align that and always read what your AI.

Natalie de Groot (01:01:13.779)
is writing for you. Read it. Please read it. Don’t copy and paste it directly anywhere. Anytime. always tell clients to like, you just hired an intern. You’re just going to let them talk to your client. Yeah, that is the thing. Oh my God. You just hit the nail on the head because I’ve heard this said before, um, about, read an article recently about how Adobe has brought in AI agents into all the software now and

It’s pretty cool, but it is akin to putting a whole bunch, a whole shitload of interns on into your software for creatives. Adobe is a creatives software, right? Like I’ve got the whole suite. I use almost every element of the suite. I prefer that over Canva. use Canva when it’s quick and dirty and easy. if you have something quick, dirty edit, know how I’m, TikTok? Video or, yeah, video. I use CapCut. So.

CapCut I used to, but lately they suck. Cause I don’t use them. I use the free version and they then took everything out. I downloaded another one that’s like, it’s like cat, how CapCut used to be. But you know, you know that, um, Instagram totally, as we go in tangents, Instagram is making their own CapCut competitor and you can beta into it already, which I’ve done. And then you will see the.

that you can beta into it. don’t know if they’re accepting everyone, but you can get into the beta for the, it’s a CapCut competitor literally, but it’s for free. It has some of the functionality of CapCut, but not everything. I think I’ve used CapCut as well. I use the paid version. I pay for a whole year for 70 bucks because it’s cheaper than buying monthly. It’s way cheaper. Taking out all the cool features that you have to pay for all that.

The coolest thing about CapCut and why I love it is that when you use it, okay, I’m a Mac user because I’m a creative. So of course I have a Mac. CapCut has like the quickest app that you can use on a Mac. If you’re quick and dirty, CapCut all the way, like all the way. So with TikTok, I love TikTok because it has those video filters that’s quick, dirty, and it really, just boom, boom, boom, boom.

Natalie de Groot (01:03:33.237)
But I can’t find that anywhere else. I mean, I looked in Canva too. They do it for the videos for clipping the audio, but I want it. Do you know what I’m talking about? Yeah, well you can. It takes your video and then auto compiles it into like this, this steroid dopamine, you know, kind of like. does that too. You can do it in CapCut with AI. So they have AI generating the whole thing.

And you have templates in CapCut where you can pick templates and have it apply your videos to it. know. Pay for that. Cause I already paid for Canva. I just don’t know. I don’t know what you get in the free version, but I, I, I had done a whole bunch of, looking into a whole bunch of, like reviews of the different tools. And I wanted something that was really quick on a Mac. And the cool, the cool thing about CapCut is that when you export a video, takes seconds with CapCut. if you’re making reels, whatever, it’s really almost instantaneous.

But if you try and do the same thing in, let’s say Adobe, you’re going to sit there for 20 minutes while that renders no matter how big it is. Well, that’s thing. Video is like, cause I was, I was geeky. I was geeking out with other geeks and I was like pissed off and they’re pissed off at CapCut. yeah, just listening that also, isn’t paying for it. It’s called VN video. It’s almost exactly like CapCut. But like I said, the only thing that I’m missing is where I could just.

have a splice three videos together in a high energy kind of really cool funky edit. So yeah, I’m still looking for that. So what I’m doing currently is I do it on TikTok. Yeah, I download that video before posting. But I get the logo. And that’s not cute. Oh, of course it puts a there. Where is it in the video because we can we can make a template for it. Smart fuckers.

The first couple of seconds, it’s on the left and then it bounces to the right. So obviously you can make something move with it, then what’d you say before? I loved it. Quick and dirty. Yeah, you’re looking for quick and dirty. Well shit. What is your one tip if you gave everyone out of this one tip to walk away with? I would back up with your tip. I would piggyback with yours.

Natalie de Groot (01:05:57.408)
pick one AI tool. You want to get into AI, you want to train it, you want to do all this. Pick one AI tool because right now there’s so many that people, can’t, like you said before, with your pitch, learn it, do it well, and then move on. Pick one tool and then learn it well because what ends up happening is you have a bunch of people messing around with AI. They don’t really know what that particular AI function is for.

And so they’re using it and then they’re not really exploring. I say that I always, always, if you’re new, go to chat GPT. Not, I’ve been on there since like January, February, 2023 for a reason. And everybody’s been trying to turn my head, you know, but it’s just the most powerful user friendly and there’s a free version. There’s nothing better to practice with. Yeah. Oh, and

this is for another, maybe this is another episode, but I have to, I have to maybe in the next one, we have to talk about Gemini because Gemini, the newest updates to Gemini. I’ve been using Gemini since the very beginning. I always use it in addition to, and I have actually done some cool testing. Nat, you will so proud of me. did some- I’m Gemini nerd. You need to teach me all you know. Because I’ve done, I’ve built the exact same bots. In Gemini. I built Jin in both systems.

Then tell me why are you burying the lead yo? So which is better you think? It funny story. I Use them for different things because of their strengths Exactly. That’s what I do too. Yeah, I use them both I will ask is the same exact question to each of them Yeah, sometimes to see the answers and then tell and then I tell each other their answers and I have them actually then create

Usually I do it in chat GPT in the end. Jin in chat GPT is like my end all be all. But I can tell you that some of the creative work that I’ve gotten out of Gemini has been so good. Like, so good. maybe in another episode, yeah, we can actually, I can show together with you how we can, the testing between the two, because I have the paid version of both.

Natalie de Groot (01:08:15.67)
Love that, but it also would give us an opportunity. I have this like this meme in my head, like this short in my head. Again, just like the sponge worthy. I’m a pop culture fanatic. You are. It’s like it always, I get like these montages in my head when I hear something, but there is an episode of Sex and the City. And I’ve been thinking about this analogy for like a year, but where Carrie is like best bald gay friend. I forget Stanley. Oh yes, of course.

Carrie, they’re all telling her you’re talking about your ex boyfriend too much. You need to go talk to a therapist because we’re not professionals. And so then Carrie is like, you know, she asked Dan, wait, do you have a therapist? And he goes, I have three, one when I want to be scolded, one when I wanted to be like, you know, petted nicely and one when I just want to look at how pretty is, but that’s the whole concept. You use it for different reasons. I love it. That’s what you have. Yes. Cause as you, as you get to know your own.

your own AI clone, then you will start to identify how other tools can help you. Yeah. And I’d to do a tip. If you don’t, you don’t know the first one time. don’t, if you don’t get to know the rules and you can’t break them when you can’t understand, you’re going to be like in a loop of just for nothing. can’t evaluate them at all. You can’t. And then you are like, do one thing, pick one and use it for one thing. Read everything.

I don’t know if we’re gonna have a YouTube we’re just flying off the that you probably have a It’s all coming today So already prepping all that shit. So let’s go ahead be geeks with us. We’re gonna be reading it because right now No one’s gonna be responding and we’re gonna be talking to the ether that hits the internet So prove that you’re real. Um, go ahead and comment below. Yes one thing that you’re gonna pick up

Cause we just dropped Gina, we dropped so many like bombs. is that possible? I don’t know. Our brains. So what we learned today. my God. And then I also, if you want to go down into the deep, the good with me, Alice, the whole thing of thinking in different perspectives. then when.

Natalie de Groot (01:10:31.718)
putting my nat ppt’s like side by side, started scaring me thinking, my goodness, I’m training her on everything. I’m going to become stackable. I’m going to be a tech where it’s just like, okay, put the super pill in this. You already are. You kind of are already, nobody except for open AI has it. That’s true. That’s true. That’s another episode in its own. Yeah. What? Yeah. What does it mean if we’re only using one? What about our data?

Yeah. Well, they, yeah, that’s the stackable data. Data is like crazy. Like I get that question all the time. Um, yeah. And then people, I don’t know, do people want to use gin? People want to use natural PT all the time. I’m like, whew. Nobody wants to use gin yet. Nobody knows who gin is yet. It’s just, Oh, give me the link to natural PT. I’m like, Oh, give me a 500 bucks an hour. Are you crazy? Oh, but I think I might make a public one that doesn’t have all my secrets in it. Um,

But that’s cool. If we had one that we could just that we could just talk to. And for what I missed Natalie, and I actually want to just have a GNT and you’re not around, I can hang out with a nat GPT instead. Well, girl, I would give you the keys to my nat GPT. But there’s another thing too. People be given out their custom GPT is all the time. The number one question and all the custom GPT actually fucking love me for this question. And they literally say this to me.

You asked the good questions. I like you. This bot is saying that to me. First and foremost, you give me your keys. I’m going to say, what are your secrets? That’s it. And then all of a sudden, I know right now whether that person who customized it have left the keys to their class will open. I’m like, nefarious reasons, but it’s just a geek out hack for me. And you can learn so much about a person.

when you ask their customers, do they tell you what are your secrets? I like it. I’m scared. won’t ask you that. Yeah. Well, then some of them I did to this German scientist. He just gave it to me and I’m like, okay. So then I went down the rabbit hole with his, his was brilliant, but his, he was on locked down. I tried to get up in there and I just pictured again, a montage. I just pictured like this vault closing in front of me because he had it so secured.

Natalie de Groot (01:12:53.46)
That’s awesome. But that’s another you’re custom GPTs in the marketplace, go ahead, pick one. And the first thing you say, not even what your secret, because it’s the marketplace, just say, what can you do for me? That’s awesome. is trained on. And then you can decide if you want to use it. Awesome. But yeah, we had to go do work. So what we learned, we learned that AI is powerful, humans still win. 100%.

So if you’re loving this, do us a favor and follow us. Share the like, not all that good stuff. Do it, do it. the subscribe button. Reach out to us, me and Gina. We’re always looking at our, we’re always online, girl. It’s actually kind of sad. Don’t tell everybody that. Don’t tell everybody. Send us your spiciest marketing question. are happy Don’t send us any screenshots of where your, your, your outputs. I want to know that. Where your outputs were just like either mind blowing or like hilarious.

I want to see that. I’m going to, I’m going to collect my own. I want to see, I want to see. So this was branded AF. We’ll have a lot more hot takes. We’re going to talk about brand strategy and plug your socials. yeah. What’s AI madness. Yeah. Where can you find us? So I am, brand with Gina on Instagram and I am at ogsolutions.nl. So that’s not.com. It’s .nl.

so you can find me there and of course, I’ll LinkedIn and yourself. I’ve got a lot of personas, but basically authentic AI marketing.com, which I’m going to be, redesigning based on my next three month campaign. LinkedIn is where I post a lot of my stuff for that. It’s LinkedIn, authentic AI marketing, authentic AI marketing is the handle. I’ve got, my personal brand, your travel blogger. And that’s where I put more of the creative AI stuff that I do. Yeah. Beautiful.

painting. So many handles, but if you’re really interested, get down and dirty rap style, fast, glitchy, no attention span on TikTok, your travel artist. Awesome. Then we will see you all next time. Bye.

Natalie de Groot (01:15:14.07)
Branded AF… Come find us

Series -> Branded AF Podcast: Real Talk on Branding, AI, and Business.

• The First Hot Take: AI Branding, WTF Is Google Doing?
  • Episode 1 of Branded AF Podcast on Spotify
• Strategy, Sass, & Synthetic Clones: Our Twins Took Over the Brand
  • Episode 2 of Branded AF Podcast on Spotify
• Brains, Bots & Bullsht Filters: How We Actually Use Our AI Twins
  • Episode 3 of Branded AF Podcast on Spotify
• Copy, Clones & the Creative Identity (feat. Laura Burke)
  • Episode 4 of Branded AF Podcast on Spotify
• Our Love Child: Building Botty AF and the Art of Brand Cloning
  • Episode 5 of Branded AF Podcast on Spotify
• The Listener Who Trained a System (feat. Sabine Hutchinson)
  • Episode 6 of Branded AF Podcast on Spotify
• The Citadel Seeded by The Mind Palace: Where Structure Mirrors Memory
  • Episode 7 of Branded AF Podcast on Spotify
• You Are the Prompt: Independence, Identity, & the AI That Thinks With You
  • Episode 8 of Branded AF Podcast on Spotify
• Glitch in the Clone: When Your GPT Forgets Who You Are
  • Episode 9 of Branded AF Podcast on Spotify
• Glitch in the Mirror: Branded AF Hits Double Digits
  • Episode 10 of Branded AF Podcast on Spotify
• The Whisper Tapes: Broken Brain & AI Breakthroughs
  • Episode 12 of Branded AF Podcast on Spotify
• The Truth About Human-AI Collaboration and WTF Are Agents?
  • Episode 12 of Branded AF Podcast on Spotify
• Human-AI Collaboration: Mirror, Not Mask (feat. Katherine Bustos)
  • Episode 13 of Branded AF Podcast on Spotify